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How to Report Reviews on Google: A Step-by-Step Guide

Nov 25, 2024

3 min read

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The Federal Trade Commission (FTC) has recently introduced new guidelines aimed at ensuring online reviews remain authentic and trustworthy. For businesses and individuals affected by fake, fraudulent, or inappropriate reviews, these regulations present a vital opportunity to safeguard your reputation. If you’ve encountered a problematic review on Google, reporting it for removal can be a straightforward process—provided you know how to navigate it.


At Your Reputation Agency, we specialize in helping businesses identify and address damaging reviews. Here’s a simple, actionable guide to help you report fake or harmful reviews on Google and other platforms.


Why Report Reviews?

Online reviews influence customer trust and purchasing decisions. Fake reviews—whether negative or positive—can mislead customers and harm businesses. Reporting problematic reviews ensures a fair playing field and helps uphold the integrity of online feedback.


Types of Reviews You Can Report


Before reporting a review, confirm that it violates Google’s review policies. Here are some common violations:- Spam and fake content: Reviews posted by bots or individuals without genuine customer experience.- Offensive content: Use of inappropriate language, hate speech, or harassment.- Conflicts of interest: Reviews left by competitors or individuals incentivized to post.- Unrelated content: Reviews that discuss unrelated topics or have no connection to your business.- Prohibited content: Includes advertising, phishing links, or anything illegal.


Step-by-Step Guide to Reporting a Google Review


1. Sign in to Google My Business- Log in to your Google My Business account associated with your company.- If you don’t already have an account, create one and claim your business listing.2. Locate the Review- Navigate to the “Reviews” section of your business profile.- Identify the review you believe violates Google’s policies.3. Flag the Review for Removal- Next to the review, click on the three vertical dots (menu icon).- Select “Flag as inappropriate.”- Follow the prompts to explain why the review should be removed. Be concise and factual.4. Submit a Formal Appeal (if necessary)- If the flagged review isn’t removed within a reasonable time frame, escalate the issue.- Visit Google’s Review Complaint Form [link: https://support.google.com/business/] to provide detailed evidence supporting your claim.- Include screenshots, transaction records, or any correspondence that verifies the review is fake.


What to Do If Google Doesn’t Remove the Review


If Google determines the review does not violate its policies, despite your belief otherwise, here are additional steps:- Respond publicly: Reply professionally to clarify inaccuracies or provide context. Avoid sounding defensive.- Gather further evidence: Strengthen your case with more documentation and resubmit your complaint.- Consult a professional: Services like Your Reputation Agency can help craft an appeal that meets Google’s requirements.


Reporting Reviews on Other Platforms


While Google is a major player, other platforms like Yelp, Facebook, and TripAdvisor also allow users to report reviews. Here’s how:- Yelp: Flag reviews directly through the “Report this review” link found under each review.- Facebook: Use the three-dot menu to report reviews for violating Facebook’s Community Standards.- TripAdvisor: Navigate to their “Report a Review” form and provide detailed reasons for removal.Each platform has its own policies and processes, so tailor your approach accordingly.


Proactive Reputation Management Tips

While reporting fake reviews is crucial, prevention and monitoring are equally important:- Monitor your reviews regularly: Stay vigilant by checking your review platforms frequently.- Encourage legitimate feedback: Request honest reviews from satisfied customers to outweigh negative or fake ones.- Build trust through transparency: Address negative reviews constructively and show your commitment to resolving issues.


How We Can Help

If the process feels overwhelming, Your Reputation Agency can guide you through identifying, reporting, and managing problematic reviews. While this guide empowers you to take action independently, our expertise ensures no detail is overlooked.



Reporting fake or harmful reviews on Google and other platforms doesn’t have to be complicated. By following the steps outlined above, you can protect your reputation and ensure your customers are exposed to accurate, honest feedback.Remember, the FTC’s new regulations make reporting fraudulent reviews more important than ever. If you need support or guidance, don’t hesitate to reach out to experts like Your Reputation Agency—we’re here to help you navigate the process efficiently and effectively.

Nov 25, 2024

3 min read

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